norriv at Eurosatory 2026: Big Products in Holograms
Introduction
At Eurosatory 2026 in Paris, norriv helped DELTA-DEFENCE present oversized products through a horizontal Hologram Box, newly created 3D assets, and holographic fan displays integrated into the booth graphics at a height of 4 meters. Together, they gave the sales team a striking way to introduce its portfolio and connect with prospective customers.
How do you bring a large industrial product into an exhibition conversation when its physical size makes it difficult to display? For DELTA-DEFENCE, the answer was to give visitors a three-dimensional view of the product in a format that fit the booth.
The installation connected two parts of the visitor experience: catching attention from a distance and supporting a closer product discussion. Elevated holographic visuals made the stand visible, while the horizontal Hologram Box created a focal point for presentations.
Project Overview
The Challenge
For companies with oversized products, exhibiting creates a practical problem: the equipment is much larger than the space available to explain it. Brochures and flat visuals can introduce a product, but they give visitors a limited sense of its form and overall layout.
DELTA-DEFENCE needed a presentation that made those products easier to visualize and gave its team a compelling starting point for conversations with new clients. The stand also needed a visible attraction that could draw attention in a busy exhibition environment.
The brief therefore had two connected goals: give large products a manageable presentation format and bring prospective customers close enough to explore them with the sales team.
The Eurosatory 2026 exhibition environment in Paris.
The Solution
A Horizontal Hologram Box for Product Presentations
norriv installed the Hologram Box in a horizontal orientation. This placed the holographic product presentation at the center of the conversation, giving the sales team and visitors a shared visual reference.
The configuration suited the task of presenting large products in a compact exhibition setting. Visitors could see their three-dimensional form while DELTA-DEFENCE's representatives explained the portfolio and answered questions.
The Hologram Box gave the team a practical demonstration tool: a way to introduce a product visually before moving into a more detailed discussion of a prospective customer's needs.
The horizontal Hologram Box gave visitors a close view of DELTA-DEFENCE's product presentation.
New 3D Assets Built Around DELTA-DEFENCE's Products
The hardware was only one part of the project. norriv also created new 3D assets of DELTA-DEFENCE's oversized products specifically for the presentation.
These assets brought the actual portfolio into the holographic display. Their purpose was to make large products visible and understandable within the booth, giving visitors a more immediate reference than a description alone.
Together, the custom content and horizontal display turned the installation into a product presentation tailored to DELTA-DEFENCE. The focus stayed on what the company offered and on the conversations those products could open.
Custom 3D product content shown inside DELTA-DEFENCE's Hologram Box.
Holographic Fans Integrated into the Booth at 4 Meters
To complement the Hologram Box, norriv added holographic fan displays directly to the graphic banner forming part of the stand. They were installed at a height of 4 meters.
This elevated placement gave the booth another visual point of interest above the main presentation area. It connected the holographic effect with DELTA-DEFENCE's booth graphics and helped establish a recognizable presence from a distance.
Each format had a clear role. The fans attracted attention toward the stand; the Hologram Box supported the closer product presentation.
The Hologram Box at booth level and elevated fan holograms formed one coordinated presentation.
Implementation
The project combined content creation with physical installation. norriv developed the new 3D product assets, prepared them for holographic presentation, installed the horizontal Hologram Box, and added the elevated fan displays to the booth graphics.
The result was a coordinated presentation at two viewing distances. Visitors could notice the elevated visuals while approaching the stand, then move to the Hologram Box for a closer look at the products.
This approach tied the visual attraction to the sales team's work. The installation created a reason to stop and a concrete product story to discuss once visitors arrived.
Results and Commercial Value
At Eurosatory 2026, DELTA-DEFENCE gained a presentation that could bring oversized products into a compact exhibition space and support its outreach to prospective customers.
The delivered solution provided:
DELTA-DEFENCE's holographic product presentation within the flow of exhibition visitors.
Building on an Earlier Multimillion Deal
The Paris installation built on a confirmed commercial success from DELTA-DEFENCE's previous experience with holographic presentations.
Representatives of another country noticed the company's holographic presentation. That initial attention opened a business opportunity that ultimately led to DELTA-DEFENCE closing a multimillion deal.
This earlier result illustrates why the first moment of attention matters. A distinctive presentation can create the introduction; the product, the sales conversation, and the follow-up turn that introduction into a business relationship.
See the Installation in Action
The short video below offers another look at the holographic presentation at Eurosatory 2026.
Why It Matters
For manufacturers of large products, exhibition space does not have to set the limit on what they can present. Custom 3D content and a carefully placed holographic display can make a large portfolio part of an accessible, focused conversation.
DELTA-DEFENCE's Eurosatory installation brought together the attraction of elevated holograms and the practical value of a product demonstration. It shows how exhibition technology can support the path from a passing glance to a meaningful sales discussion.
Bringing oversized products to your next exhibition? Talk to norriv about a Hologram Box, custom 3D content, and holographic displays built around your portfolio.
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