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# Case Study: Hologram Box Opens a New Dimension for KOVOBEL & HSG at Strojársky Veľtrh Agrokomplex

## Summary

When you walk through the crowded halls of a major industry fair, even the best brands can easily get lost in the noise. This year at the [Strojársky Veľtrh Agrokomplex](https://agrokomplex.sk/strojarsky-veltrh) in Nitra, [KOVOBEL a.s.](https://www.kovobel.sk) and [HSG](https://www.hsglaser.com) decided to change the rules of the game. Instead of the usual banners and screens, they made the bold move to showcase their innovations through the [Hologram Box](https://www.norriv.com/products/hologram-box) – a unique 3D holographic display that quite literally made their products float in the air.

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## About KOVOBEL and HSG: Tradition Meets Progress

[KOVOBEL a.s.](https://www.kovobel.sk) has long been a synonym for reliability and strength in modular steel containers and smart industrial storage solutions. They’re a true Slovak original – a company where tradition meets daily innovation and where “good enough” is never good enough.

![kovobel 01](//images.ctfassets.net/vbf89do16bf3/3Jr2qPsWRWQxTVygoBtnYe/c0528e86fd4fce1e0ccf94f930ef389d/senica-kovobel-tube-laser.webp)

[HSG](https://www.hsglaser.com) comes from the heart of the laser cutting world. Their machines are known all across Europe for precision, speed, and modern design. What connects both brands is the drive to keep moving forward – not just in their products, but also in how they communicate with customers.

![HSG 01](//images.ctfassets.net/vbf89do16bf3/5R0Ht9S68J91TJp1l4WEke/05fbab2c1a9167a4e11cbb230c4740f5/HSG-Laser-has-opened-its-first-manufacturing-facility-in-Thailand-solidifying-its-position-as-world-leader-in-metal-shaping-.jpg)

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## The Challenge: Get Noticed, Get Remembered

Walking through the [Strojársky Veľtrh](https://agrokomplex.sk/strojarsky-veltrh), it’s clear why it’s a highlight for the region’s heavy industry. Hundreds of booths. Big machines. Loud demos. And everyone competing for a few precious seconds of a visitor’s attention.

KOVOBEL and HSG wanted something more than just “look at us.” They wanted visitors to actually **experience** their products in a way that sticks. The solution? Bring in something nobody would expect: a life-sized 3D hologram, right there in the middle of it all.

![norriv x  KOVOBEL 2025 - photo 03](//images.ctfassets.net/vbf89do16bf3/35lHeS7JMlffTl5ZhKnbWS/f29d3059b05b8e147962450211afeccb/3-min.png)

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## The Hologram Box: A Real Game-Changer for Industrial Shows

The moment the [Hologram Box](https://www.norriv.com/products/hologram-box) lit up, things changed. People stopped, stared, pulled out their phones, and started asking questions. Instead of looking at another catalog or poster, visitors were greeted by moving, floating holographic models of KOVOBEL’s modular containers and HSG’s high-tech laser machines. You could see details, features, and animations that aren’t possible with any normal display.

> <iframe width="560" height="768" src="https://www.youtube.com/embed/MMsg0hqZVD0?si=5q_Qq9q87EfyEEud" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>

For the first time, KOVOBEL could show exactly how their containers fit together, how flexible their solutions really are, and all the possibilities that come with modular design. HSG, on the other hand, demonstrated the movement of their laser heads, the smoothness of their process, and even inner machine details – all in the air, right before your eyes.

And here’s the best part: You didn’t need any special glasses, apps, or technology. Just step up to the Hologram Box and see real industrial innovation brought to life with light.

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## How the Experience Felt – And Why It Worked

There’s something special about seeing a machine or product you’ve only known from catalogs suddenly floating in space, spinning, opening up, and revealing details you’d never noticed before. Visitors, customers, and even competitors were curious – and you could tell. People kept coming back with colleagues. Some filmed the holograms and sent the videos to their teams. It sparked conversations, new questions, and interest that regular displays just can’t generate.

KOVOBEL’s sales team noticed more visitors staying longer at the booth. HSG’s technical staff said it was suddenly much easier to explain what makes their machines different – you could literally point at a floating part and discuss it right there, in detail.

![norriv x  KOVOBEL 2025 - photo 02](//images.ctfassets.net/vbf89do16bf3/24uSOs4sxiSHVlDJ6RZ2rk/966cd5e80ba0a47d85bcdb250cf0877d/2-min.png)

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## The Numbers That Matter

- **Booth traffic went up by a third** compared to previous years.
- Visitors spent more time at the stand and asked more in-depth questions.
- People were talking about “that booth with the hologram” even in other halls.
- Both KOVOBEL and HSG noticed a jump in high-quality sales leads after the event.

But honestly, the most valuable feedback came from the smiles, the curious looks, and the sense of wonder you could see on people’s faces.

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## Why Holograms Are Here to Stay in Heavy Industry

This wasn’t just about being cool or “digital for digital’s sake.” The [Hologram Box](https://www.norriv.com/products/hologram-box) let both companies show products that are often too big, too heavy, or too complex to bring to a trade show. Suddenly, a full-size modular container system or a laser cutting line could fit into a single display, visible from every angle, and ready to show off every feature.

And in an age where everyone is fighting for attention, a hologram doesn’t just get you noticed. It makes people remember you – and that’s what every brand really wants.

![norriv x  KOVOBEL 2025 - photo 01](//images.ctfassets.net/vbf89do16bf3/4JFN4N3l84gOUTLYWcsDJA/c0998a75262021115cff7cb175b1c149/1-min.png)

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## Conclusion

Sometimes, all it takes is one bold idea to change how people see your company. For [KOVOBEL](https://www.kovobel.sk) and [HSG](https://www.hsglaser.com), bringing the [Hologram Box](https://www.norriv.com/products/hologram-box) to the [Strojársky Veľtrh Agrokomplex](https://agrokomplex.sk/strojarsky-veltrh) wasn’t just a marketing experiment – it was a turning point. They proved that even in heavy industry, innovation isn’t just about what you make, but how you share your story.

The result? More engagement, deeper conversations, and a reputation as companies that don’t just follow trends – they set them.

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Want to know what it’s like to make your own products float in midair? Come see us at the next fair, or contact [norriv](https://www.norriv.com/products/hologram-box) and discover how Hologram Box can change the way you do industrial marketing.