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# CASE STUDY: How norriv’s AI Holographic Avatar Enhanced Patient Experience at the National Oncology Institute in Bratislava

In a world where healthcare is evolving rapidly, hospitals are looking for ways to not only improve medical outcomes, but also to enhance the emotional and psychological experience of their patients. At the **National Oncology Institute (NOÚ) in Bratislava**, one of Slovakia’s leading cancer treatment centers, this vision became reality — with the help of **norriv’s AI Holographic Avatar**.

This pilot installation of a **3D holographic assistant** marked the first of its kind in the region. It combined **holographic projection**, **artificial intelligence**, and a deep understanding of human-centered design to transform the way patients and visitors interact with the hospital environment.

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## The Challenge: Reducing Anxiety and Improving Orientation

Cancer care is not just about diagnostics and treatment — it's about providing clarity, reassurance, and comfort to people during some of the most difficult moments of their lives. Hospitals, particularly those as large and complex as the National Oncology Institute, often struggle with guiding first-time visitors efficiently and reducing the overwhelming nature of clinical environments.

The goal? Create a **touchless**, **interactive**, and **emotionally engaging solution** that could serve as a **holographic information assistant**, guiding patients with clarity while leaving a memorable impression.

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## The Solution: Real-Time AI Holographic Avatar at the Reception

norriv, a pioneer in **holographic display systems**, partnered with NOÚ to design and deliver a **custom-built AI Holographic Avatar**. The avatar was deployed at one of the hospital’s reception areas — a high-traffic point where clear and friendly communication is critical.

This was not just a static digital kiosk. The **AI-powered holographic assistant** could recognize voice commands, provide multilingual responses, and deliver vital information in real time. Using **3D hologram projection** technology, the avatar appeared as a life-sized, volumetric human figure standing behind a glass display — welcoming visitors, answering questions, and offering directions or general hospital info.

![AI Avatar 05](//images.ctfassets.net/vbf89do16bf3/1Vz2r0xE4QA3i7JzfAlfrb/685440b73542244bab4356f0d43e0049/Snímka_obrazovky_2025-05-15_192755-min.png)

It brought together:
- Real-time AI-driven responses
- **3D holograms** that feel “alive”
- **Hologram box** design that integrates seamlessly into hospital environments
- Hygienic, **contactless interaction** for high-sensitivity zones

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## The Setting: National Oncology Institute (NOÚ), Bratislava

The National Oncology Institute is Slovakia’s top-tier medical facility dedicated to cancer treatment, prevention, and research. Located in Bratislava, NOÚ serves thousands of patients annually and leads the country in oncological innovation.

Their collaboration with norriv highlights their commitment to progress — not only in medical procedures but also in patient experience. Their openness to testing future-forward technology like a **holographic AI assistant** is what sets them apart.

![1325521](//images.ctfassets.net/vbf89do16bf3/7IfryTUL7fW7E8ifAp4cCY/aa0fd6f18917ec275a18b8e567e24349/1325521.jpg)

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## The Impact: A New Standard in Patient Experience

The response from both staff and patients was overwhelmingly positive. Patients appreciated the calm, approachable presence of the avatar, which helped them find their way, understand procedures, or simply feel less alone in a clinical space.

According to **MUDr. Martin Rázus**, one of NOÚ’s leading doctors:
*“Such technologies significantly enhance and intensify the patient experience and visit.”*

The combination of **holographic technology**, **digital avatars**, and **natural voice interaction** made the AI assistant more than just a guide — it became a part of the hospital’s identity as a forward-thinking institution.

![3193445 1200x](//images.ctfassets.net/vbf89do16bf3/21iFztzITi8TmXcJq0n6TC/61bbd14c63a9d40a928db804921871b0/3193445_1200x.webp)

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## Why This Matters

This case study demonstrates how **AI holographic avatars** can be integrated into real-world healthcare environments. It’s no longer sci-fi — the **principle of hologram interaction** is being applied to serve real people in real spaces. Whether in hospitals, clinics, or public-facing institutions, this **holographic innovation** can bridge the gap between technology and empathy.

And with patients increasingly expecting modern, tech-enabled experiences, the question isn’t *if* hospitals will adopt such tools, but *when*.

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## A Look Ahead

The pilot project at NOÚ lays the groundwork for wider adoption across the Slovak healthcare system and beyond. Future versions of the **AI holographic assistant** may support:
- Patient registration
- Appointment check-ins
- Waiting time notifications
- Medication instructions
- Virtual health education

As more healthcare institutions explore **3D avatar solutions** and **hologram applications**, norriv remains at the forefront — building tools that blend technology with humanity.

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## Conclusion

norriv’s installation of the AI Holographic Avatar at the National Oncology Institute is more than a technical milestone — it's a vision of compassionate, intelligent healthcare. By combining **real-life holograms**, **AI avatars**, and interactive design, we’re creating systems that speak directly to people — not just machines.

As technology continues to evolve, so must our approach to care. With each installation, we move closer to a world where **hologram meaning** is no longer abstract — it's personal.

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💡 Want to bring **AI-powered holographic solutions** to your hospital or clinic?  
Let’s talk: [norriv.com](https://www.norriv.com/contact)

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**Relevant technologies featured in this case study:**  
hologram box, holographic projection, AI holographic avatar, 3D holograms, interactive healthcare assistant, holographic display, digital avatar, 3D hologram explanation, holographic technology in hospitals, real life holograms.