How norriv’s AI Holographic Avatar Enhanced Patient Experience at the National Oncology Institute in Bratislava
CASE STUDY: How norriv’s AI Holographic Avatar Enhanced Patient Experience at the National Oncology Institute in Bratislava
In a world where healthcare is evolving rapidly, hospitals are looking for ways to not only improve medical outcomes, but also to enhance the emotional and psychological experience of their patients. At the National Oncology Institute (NOÚ) in Bratislava, one of Slovakia’s leading cancer treatment centers, this vision became reality — with the help of norriv’s AI Holographic Avatar.
This pilot installation of a 3D holographic assistant marked the first of its kind in the region. It combined holographic projection, artificial intelligence, and a deep understanding of human-centered design to transform the way patients and visitors interact with the hospital environment.
The Challenge: Reducing Anxiety and Improving Orientation
Cancer care is not just about diagnostics and treatment — it's about providing clarity, reassurance, and comfort to people during some of the most difficult moments of their lives. Hospitals, particularly those as large and complex as the National Oncology Institute, often struggle with guiding first-time visitors efficiently and reducing the overwhelming nature of clinical environments.
The goal? Create a touchless, interactive, and emotionally engaging solution that could serve as a holographic information assistant, guiding patients with clarity while leaving a memorable impression.
The Solution: Real-Time AI Holographic Avatar at the Reception
norriv, a pioneer in holographic display systems, partnered with NOÚ to design and deliver a custom-built AI Holographic Avatar. The avatar was deployed at one of the hospital’s reception areas — a high-traffic point where clear and friendly communication is critical.
This was not just a static digital kiosk. The AI-powered holographic assistant could recognize voice commands, provide multilingual responses, and deliver vital information in real time. Using 3D hologram projection technology, the avatar appeared as a life-sized, volumetric human figure standing behind a glass display — welcoming visitors, answering questions, and offering directions or general hospital info.
It brought together:
The Setting: National Oncology Institute (NOÚ), Bratislava
The National Oncology Institute is Slovakia’s top-tier medical facility dedicated to cancer treatment, prevention, and research. Located in Bratislava, NOÚ serves thousands of patients annually and leads the country in oncological innovation.
Their collaboration with norriv highlights their commitment to progress — not only in medical procedures but also in patient experience. Their openness to testing future-forward technology like a holographic AI assistant is what sets them apart.
The Impact: A New Standard in Patient Experience
The response from both staff and patients was overwhelmingly positive. Patients appreciated the calm, approachable presence of the avatar, which helped them find their way, understand procedures, or simply feel less alone in a clinical space.
According to MUDr. Martin Rázus, one of NOÚ’s leading doctors: “Such technologies significantly enhance and intensify the patient experience and visit.”
The combination of holographic technology, digital avatars, and natural voice interaction made the AI assistant more than just a guide — it became a part of the hospital’s identity as a forward-thinking institution.
Why This Matters
This case study demonstrates how AI holographic avatars can be integrated into real-world healthcare environments. It’s no longer sci-fi — the principle of hologram interaction is being applied to serve real people in real spaces. Whether in hospitals, clinics, or public-facing institutions, this holographic innovation can bridge the gap between technology and empathy.
And with patients increasingly expecting modern, tech-enabled experiences, the question isn’t if hospitals will adopt such tools, but when.
A Look Ahead
The pilot project at NOÚ lays the groundwork for wider adoption across the Slovak healthcare system and beyond. Future versions of the AI holographic assistant may support:
As more healthcare institutions explore 3D avatar solutions and hologram applications, norriv remains at the forefront — building tools that blend technology with humanity.
Conclusion
norriv’s installation of the AI Holographic Avatar at the National Oncology Institute is more than a technical milestone — it's a vision of compassionate, intelligent healthcare. By combining real-life holograms, AI avatars, and interactive design, we’re creating systems that speak directly to people — not just machines.
As technology continues to evolve, so must our approach to care. With each installation, we move closer to a world where hologram meaning is no longer abstract — it's personal.
💡 Want to bring AI-powered holographic solutions to your hospital or clinic?
Let’s talk: norriv.com
Relevant technologies featured in this case study:
hologram box, holographic projection, AI holographic avatar, 3D holograms, interactive healthcare assistant, holographic display, digital avatar, 3D hologram explanation, holographic technology in hospitals, real life holograms.
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