Holographic Technology Revolutionizes Exporttag 2025: How norriv Brought the Future of Communication to the Heart of Vienna
Summary
More than 2,500 participants at Exporttag 2025 experienced a true revolution in presentation technologies. Two Hologram Boxes from Slovak leader norriv created an unforgettable brand presentation for Wirtschaftskammer Österreich, generating thousands of social media posts and demonstrating the power of holographic technologies in international business.
The Challenge: Captivating European Elite in a Competitive Environment
Wirtschaftskammer Österreich (WKO), Austria's most influential chamber of commerce, faced a challenging task. When organizing the 35th Exporttag – Central Europe's largest international business event – they needed to create an unforgettable experience for more than 2,500 participants.
The event, themed "Seizing Business Opportunities. NOW!" attracted over 60 economic delegates from around the world, more than 30 international top speakers, and leading export service providers. In such a competitive environment, where dozens of exhibitors and presenters compete for attention, they needed to find a solution that would truly engage and create viral content for social media.
WKO faced specific challenges:
Traditional presentation methods such as static displays, PowerPoint presentations, or classic video content were no longer sufficient to capture attention in an environment where Europe's most influential business people meet and discuss geopolitical risks, transformational ecosystems, and new business opportunities.
Solution: Dual-Hologram Strategy from norriv
WKO decided to collaborate with norriv, one of only three companies worldwide capable of manufacturing their own Hologram Box. The Slovak technology company designed an innovative dual-box strategy utilizing cutting-edge holographic technology with advanced interactive features.
Implementation: Two Hologram Boxes for Maximum Impact
First Hologram Box: International Holographic Speakers
The first Hologram Box was strategically placed in the main exhibition area and presented a holistic mix of international business experts from around the world. Exporttag participants could see:
The system featured an 86-inch 4K holographic display allowing participants to control content interactively through a simple touch interface.
Second Hologram Box: Real-time Holographic Teleportation
The second Hologram Box created a revolutionary "Holographic Selfie Experience." Visitors stood in front of a 4K camera on a white canvas and were projected into the hologram in real-time. This technology enabled:
Technical Specifications and norriv Solution Advantages
norriv Hologram Boxes utilize proprietary holographic projection technology that creates true three-dimensional images without the need for special glasses. Each box was equipped with:
The choice of norriv was not accidental. The company ranks among the world's top in holographic technologies and has already collaborated with clients like Siemens, ERSTE Group, Raiffeisen, and Roche. Their Hologram Box represents a technological breakthrough that connects the physical and digital worlds into a powerful experience.
Results: Viral Success and Brand Recognition
The implementation of two Hologram Boxes at Exporttag 2025 achieved exceptional results that demonstrated the power of holographic technology in B2B marketing and created lasting impact on participants from across Europe.
Social Media Impact and Organic Content Generation
Viral Social Media Propagation:
Real-time holographic teleportation created particularly strong social media buzz. Participants eagerly photographed and filmed themselves with the holograms, with their own transformation into holographic avatars providing unique shareable content. The hashtag #exporttag25 appeared in hundreds of posts on LinkedIn, Instagram, and Facebook platforms.
Research shows that customers remember holographic advertisements 32% better than traditional digital advertising. At Exporttag 2025, this effect manifested fully – WKO recorded a significant increase in brand awareness among the B2B segment.
User-Generated Content:
Engagement and Visitor Experience
Interactive Holographic Presentations:
Holographic speakers from various countries provided engaging presentations directly on the exhibition floor. Participants could control content, choose from different presentations, and obtain information in real-time without needing to attend separate workshop sessions.
Real-time Holographic Experience:
The biggest magnet was the second Hologram Box with real-time projection technology. Visitors eagerly stood in front of the camera and watched their immediate transformation into holographic avatars. This experience created natural queues and conversations among participants, supporting the event's networking objectives.
Long-term Brand Value Creation
Premium Technology Leadership:
Brands utilizing holographic technology are perceived as innovation leaders. WKO positioned itself as a technological pioneer among European chambers of commerce and demonstrated its ability to adopt cutting-edge technologies for business communication.
Future-proofing Investment:
Investment in holographic technology represents a strategic advantage in the digital transformation of B2B communication. WKO prepared for a future where immersive experiences will be the standard for professional events.
Research indicates that holographic technology presents remarkable ROI potential, with the global live event holograms market projected to grow from USD 4.66 billion in 2023 to USD 16.31 billion by 2030, representing a CAGR of 19.6%. This growth is driven by increased demand for digital holography in commercial applications and growing acceptance in various sectors for security and engagement purposes.
Client Testimonials and Market Response
"Holographic technology from norriv completely transformed our presentation at Exporttag 2025. We have never before experienced such a level of engagement from international delegates. The number of viral posts on social media exceeded our expectations," stated a WKO representative.
"The real-time hologram experience was absolutely mind-blowing. Seeing myself as a hologram attracted crowds of people and created unforgettable memories for our brand. This is the future of corporate events," commented one of the account managers.
"Interactive holographic presentations provided a completely new dimension to our communication with potential partners. The technology was intuitive and created natural engagement among participants," added a representative from one of the exhibiting companies.
Measurable Impact on Event Success
The holographic installation contributed to the overall success of Exporttag 2025, which became an activation platform for all who want to actively utilize business opportunities. The event created exactly what export and internationalization need: energy, direction, and momentum.
The combination of strategic exchange, individual consulting, and new partnerships – supported by innovative holographic experience – created powerful synergy for all participants. This aligns with broader B2B event trends for 2025, where 74% of B2B marketers anticipate budget increases for live events and trade shows, recognizing their integral role in broader marketing strategies.
Future Plans and Technological Vision
The success of holographic implementation at Exporttag 2025 opened a new era in B2B event marketing. WKO plans to expand the use of norriv holographic technology to additional events, including a planned permanent installation at their headquarters on Wiedner Hauptstraße 63.
norriv continues developing next-generation holographic solutions for the corporate sector. The company is currently preparing enhanced interactive capabilities and multi-location holographic streaming for global business events.
Technological innovation in holographic displays represents a paradigm shift in corporate communication. For forward-thinking organizations like WKO, early adoption means competitive advantage, enhanced brand positioning, and unprecedented engagement opportunities with the international business community.
Real-time holographic projection technology proved at Exporttag 2025 that it can transform traditional business events into memorable, engaging experiences. The combination of interactive presentations and live holographic teleportation created a powerful marketing tool that generates organic social media content and builds lasting connections among international business leaders.
The interactive display market, valued at over USD 12.5 billion in 2023 and estimated to register a CAGR of over 9% through 2032, demonstrates the growing demand for immersive technologies in business environments. WKO's successful implementation positions them at the forefront of this technological revolution.
Want to achieve similar results in your company? Contact us at https://www.norriv.com/contact for a free consultation on how holographic technology solutions from norriv can transform your business events and create unforgettable experiences for your international partners.
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CASE STUDIES
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