INTRODUCTION

At SlovakiaTech Forum-Expo 2024, norriv and the event organizers delivered a world-class innovation by utilizing holographic technology to feature Filip Drimalka, a renowned speaker, even though he was physically in another European country. While a recording of his presentation was used, the hologram made it possible for Drimalka to appear on stage in Košice, bringing his content to life.

This case study showcases how norriv’s Hologram Box, through this #PHYGITAL experience, set a new benchmark for event technology.

Main Content & Overview

SlovakiaTech Forum-Expo 2024, one of Central Europe’s most prestigious technology conferences, served as the stage for an innovative technological breakthrough. The event featured a phygital (physical + digital) presentation, blending real-world presence with digital holography to deliver a unique experience for the audience.

Filip Drimalka, a leading expert in digital transformation, was invited to present at SlovakiaTech. However, he was unable to attend in person, as he was traveling within the European Union. Despite this, norriv’s Hologram Box allowed Drimalka to appear on stage in Košice as a hologram, delivering his pre-recorded presentation.

The hologram of Drimalka was seamlessly integrated with his LED presentation displayed behind him, creating the illusion of a live event. The combination of holography with high-definition visual aids enabled the audience to experience his presentation in a dynamic and engaging way, as though he were physically there.

Advantages and Problem Solved

Without the holographic solution, Drimalka’s absence would have resulted in either a remote video or his complete inability to present at the event. A pre-recorded video alone would have lacked the visual and interactive impact that the event demanded.

norriv’s Hologram Box solved this issue by creating a lifelike, 3D hologram of Drimalka, allowing him to deliver his message even though he was physically in another country. This was a game-changing application of phygital technology.

Key Values Include:

World-Class Phygital Innovation:

The use of a hologram, despite Drimalka’s absence, was a world-class demonstration of the #PHYGITAL concept, seamlessly blending physical and digital elements.

Eliminating Physical Limitations:

Even though Filip Drimalka was in another EU country, his holographic presence allowed the audience in Košice to experience his expertise as if he were physically present.

Engaging Audience Experience:

The hologram, paired with Drimalka’s LED presentation, created a visually stimulating and immersive experience, much more engaging than a traditional video presentation.

Flexibility in Event Planning:

This technology opens new doors for event organizers, allowing speakers to ‘attend’ globally, without travel, while still providing a powerful stage presence.

Conclusion

Filip Drimalka’s holographic presentation at SlovakiaTech 2024, powered by norriv’s Hologram Box, demonstrated a world-class phygital innovation that redefines the possibilities for live events and conferences.

Although the presentation was pre-recorded, the holographic technology made it a seamless and immersive experience for the audience, delivering a message that resonated deeply.

As the line between physical and digital experiences continues to blur, this #PHYGITAL approach sets a new standard for the future of event technology. By enabling speakers to deliver impactful presentations regardless of their physical location, holographic technology offers an unparalleled advantage in flexibility and audience engagement.